Packaging  /  brand  /  Identity  /  Product Design

Marioinex

Marioinex specializes in creating innovative and educational toys. As a senior graphic designer, I focus on designing packaging, labels, and various marketing materials, ensuring high quality and effective visual communication.

Exploring New Solutions

Trying new solutions and perspectives for the brand is an ongoing effort. Later, I will present a comparison to showcase the evolution from the old design to the new.

This will highlight the improvements and innovations introduced while maintaining the essence of Marioinex's visual identity.

Designing and Rendering

Creating attractive and fresh packaging while maintaining consistency with previous designs is a challenge for me. It's crucial to strike a balance between innovation and the established visual identity of Marioinex to ensure brand coherence.

Additionally, accurately modeling and rendering the packaging in Blender adds another layer of complexity to the process.

Packaging Consistency

Updating the packaging design while keeping it attractive and fresh, yet consistent with previous designs, is a challenging task.

Balancing innovation with Marioinex's established visual identity is essential to maintain brand coherence and ensure the new packaging remains appealing and recognizable to our customers.

Pocket Pets

 

 – Take Me Home!

Designing the Pocket Pets packaging was a true challenge. Creating a uniform structure for all animal characters to minimize production costs while preserving their unique traits required precision.

Each design carefully positioned features like ears to mimic their natural placement, adding depth and personality. This thoughtful approach enhanced the perceived value of the product, making it both functional and visually delightful.

Nature

Let kids dive into the world of nature with the Mini Waffle Nature set. Featuring bright, engaging designs of exotic animals, it’s a playful way to spark their love for wildlife and creativity!

Mini Waffle mix

Mini Waffle Mix was the first project where I had complete creative freedom, allowing me to fully convey the message intended for the customers. This design established a visual identity key that became the foundation for other product ranges showcased below

Aesthetic Balance

The key to success was finding a balance between elegance and playfulness. Each design brings Mini Waffle’s world of blocks to life in a unique way. The balance ensures the designs appeal to both tradition-loving and modern audiences.

Print Projects

Here are the projects for Marioinex, specifically designed for print. I strive to experiment with new ideas, and some projects require a completely different aesthetic compared to the core Marioinex brand identity.

Mini Waffle

Vehicles

Another showcase of packaging designs aligning with the visual identity framework I have meticulously developed. My approach focuses on creating packaging that not only stands out on the shelf but also tells a compelling brand story.

Mini Waffle Constructor

The "Constructor" series is one of our core products, featuring a range of our building blocks designed for constructing simple structures. It provides a fundamental building experience, perfect for young creators just starting their journey in construction play

Mini Waffle

Constructor Expert

The "Constructor Expert" series offers a more advanced building experience with a significantly larger number of parts. It is designed for experienced builders who want to take their construction skills to the next level, allowing for the creation of more complex and intricate structures.

Mini Waffle
Pastel

The "Pastel" series is a set of very simple building blocks designed for the youngest children, primarily girls. These blocks are perfect for introducing little ones to the world of construction play with their easy-to-use and gentle designs.

AND MANY, MANY MORE PROJECTS

are yet for you to discover

There are so many projects that it takes me some time to add them all to my portfolio, but you can admire them at marioinex.pl.